Our Team

The Practitioners Behind the Data

Local SEO requires testing, tracking, and iterating. We built this site because the search industry suffers from a massive volume of generic advice. We operate in the trenches. We manage Google Business Profiles, audit NAP consistency across hundreds of directories, and track proximity signals for real clients.

Three years of testing. Zero shortcuts. Real results.

We know the exact friction of fixing broken data across 50 different aggregators. We know the frustration of dealing with a suspended listing. You need practitioners who actually run campaigns. That is exactly who writes, edits, and publishes the content on Get Ranked in Local Pack.

Jade Anim, Lead SEO Strategist & Editor

Jade Anim runs the core strategy here. Jade spent years managing local search campaigns specifically for the United States market. Not theory. Actual client accounts. As a Local SEO Manager, Jade specializes in citation management, national SEO architecture, and AI-driven search optimization.

Anyone can claim a Google Business Profile. Very few know how to optimize the Q&A section to capture featured snippets or manage review velocity without triggering Google spam filters. Jade understands the critical role that accurate citations and localized content play in dominating the map pack. Their expertise extends far beyond basic keyword research. Jade focuses on building resilient digital foundations that help businesses secure their place in highly competitive markets.

Search is shifting.

Jade bridges the gap between traditional local SEO and AI search behavior. They track how AI overviews pull local data and build strategies that survive algorithm updates. Jade combines traditional SEO best practices with modern AI techniques to ensure long-term visibility. They stay ahead of algorithm changes to provide exact, operational advice. Jade equips business owners with the exact tools and insights needed to achieve sustainable success in a crowded digital environment.

Connect with Jade: LinkedIn Profile

Mateo Vargas, Technical SEO Auditor

Mateo breaks down the technical barriers keeping businesses out of the local pack. He handles local schema implementation, API integrations for review platforms, and deep-dive citation audits. When a client experiences proximity signal failure due to a duplicate GBP listing, Mateo fixes it.

He maps out the exact technical architecture required for service area businesses to rank without a physical storefront. Mateo strips away the noise and focuses purely on the technical signals Google actually rewards.

Priya Desai, Local Content Strategist

Priya maps out geo-relevant content structures. She builds local landing pages that actually convert traffic into phone calls. Priya knows exactly how to structure on-site content to align with specific GBP categories.

She turns vague service areas into high-resolution local signals. Priya audits client websites to ensure the on-page location data perfectly mirrors the off-page citation profile. She writes the copy that bridges the gap between a map click and a booked appointment.

Our Editorial Standards

We refuse to publish theory. We publish what works in live client accounts. Every tactic, tool, and strategy on this site goes through a strict vetting process before it reaches you.

We test it. We track the rankings. We publish the data.

Transparency builds trust.

To maintain that trust, we enforce strict boundaries on what we cover. We do not cover black-hat review gating. We do not sell guaranteed ranking packages. We do not pretend you can rank a brand new business in a highly competitive metro area in two weeks. If a tactic violates Google’s current documentation, we refuse to recommend it.

When you read a guide on this site, you can expect:

• Data-backed claims. We reference specific rank position shifts and timeframes. We show you what moving from position 8 to position 2 actually requires.
• Real tools. We name the exact citation builders, rank trackers, and grid tools we use in our daily operations.
• Operational steps. We cut the fluff. We give you the exact sequence of actions needed to optimize your profile.
• Honest friction. We tell you when a process is painful. Reclaiming a hijacked GBP listing takes weeks of fighting with Google support. We prepare you for that reality.

Talk to the Team

Have a specific question about your map pack visibility? Hit a wall with a suspended GBP listing? We want to hear about it. Readers write in about proximity filter issues constantly. We read every single email.

Reach out via our contact page. Jade or Mateo will respond within 48 hours. We do not use automated support bots. You get a real practitioner looking at your local search problem.